On Wednesday 14 June, the city of Senigallia is the stage of the 1000miglia 23'.
Barberini attended the great event as a local sponsor in collaboration with the Municipality of Senigallia.
In particular, our Marketing & Communication team has worked to create a gadget offered as a gift to over 400 participants, made up of illustrious personalities from the automotive, entertainment, political and financial sectors of over 35 countries.
We dedicated to the graphic reinterpretation of the box set and the DVD containing the documentary film "The Crazy Years of Speed - Extraordinary Lives" by the Marche Director Gabriele Ogiva and Federica Biondi with Marco di Stefano and Elena Schiavoni.
A film that tells the post-war period, a small insight into provincial life trying to recover through sport, an award-winning film from the Marche Region on the most beautiful race in the world!
A challenge that we accepted with great enthusiasm because we believe in the value of supporting sporting, historical and artistic events that involve the territory of which we are an integral part.
The 1000miglia was born as an automobile competition in 1927 for 24 editions until 1957. It was a real speed race that began in Brescia and ended in Rome. The name of the race derives from the length of the route of about 1000 kilometres.
Since 1977, the 1000miglia has been revived in the form of a historic route in stages involving the cars entered in the original race and retracing the arrival/departure point, albeit with some variations.
A unique emotion for us, sharing the history of our territory with the whole world thanks to the MilleMiglia and the exuberant creativity of iconic local artists.
We wanted to celebrate the event with these words:
"Constant search for exclusivity
Throughout the evolution of time and space
Feeling as a part of a land and a moment, revealing ourselves as unique, without equals.
Tales of cars in black and white, and tales of architecture inhabiting space.
Uniqueness, Beauty, Passion
Competition for a sinergy that unites and distingueshes us.
The red arrow of the most beautiful race in the world and the silver triangle of design
In order to celebrate two icons of italian excellence".
Being a partner for this event is a privilege for us.
Barberini for 1000MIGLIA