Venini

Project: Stand
Event: Salone del Mobile and Euroluce
Location: Milan

This year, VENINI expands its presence at Salone del Mobile and Euroluce with two scenographic spaces designed by Marco Piva Studio: to present new products in unusual combination of glass and light, once again reconfirming the brand as an icon of international excellence in Murano Artglass and Artlight.

On the occasion of the Salone del Mobile, the historic glass brand present itself with a stand characterized by wavy external walls that recall the magical shapes of the iconic Fazzoletto vase.

The booth has an exhibition setting aimed at highlighting historical products and novilities, unique creations between art and design displayed in showcases, some facing the external corridors and others distributed inside to represent shapes, processes and textures accurately. A selection of unique archive pieces by Alessandro Mendini, Ettore Sottsass and Tadao Ando even finds a place in the exhibition.

The booht for Euroluce looks like a theatrical place where the public can dive deep into the VENINI LUCE Universe. The visitor will be attracted by an impressive Balloton chandelier 4 meters high and made up of more than six hundred spherical pieces of different sizes and colours. The central area is surrounded by various thematic sections in which the "Venini Light" is expressed in the crystal, in the colour, in the shapes and textures born from the creativity of the many excellent artists and designers who have designed for VENINI.

Both the exhibtion spaces stood out for the choice of colors inspired by "Rosso Venezia" and for the light effects generated by LED light trails.

A project accurately studied by our technicians and a collaboration that we hope will be renewed over time.