Ritzwell

Project: Stand
Event: Salone del Mobile
Location: Milan

The project realized for Ritzwell on the occasion of the 61st edition of the Salone del Mobile was born from the collaboration between the Japanese company and the Milanese studio 967arch.

The project is inspired by the need to convey the purest essence of the Japanese company, paying attention to the product, its care and the timeless atmosphere it generates. An exhibition space characterized by perfectly distributed interiors and arranged in minimalistic spaces to perceive the beauty of the products over time.

In perfect synergy with the architecture studio, the Barberini technical department was able to best grasp the Japanese art of exhibiting, the master idea of the project, and make it concrete with a unique design and attention to details.

An architecture make us discover Japanese aesthetics, that is based on "Tokonoma". This concept represents "care for products", a real "place of beauty" dedicated to hospitality. Even the lighting project was developed in harmony with the proposed mood: light used as a tool to connect the external and internal space of the various rooms in perfect continuity.

A demonstration area dedicated to Japanese craftsmanship was also set up within the exhibition area with the aim of visually conveying the idea of care, attention, dedication in the creation of products, a decidedly timeless design.

Pleased to have made this ambitious project concrete, we hope that this partnership can continue in perfect synergy!