Dainese

Project: Booth
Event: Eicma
Location: Milan

Barberini creates the exhibition space for the famous brand Dainese for Eicma 2024, a project with a formidable visual impact.

A composition of simple volumes and a museum-like atmosphere define the exhibition space of the Dainese Group at the EICMA 2024 Show. On two sides, imposing walls rise which, opened at specific points, allow the display of products and facilitate the passage inside the area.

At the center of the installation, there is a large mirror-covered volume, which reflects the surrounding environment and seems to expand the space, amplifying the depth and perception of the exhibition area.

This volume houses technical functions such as offices, a refreshment area and storage. The reception is also located here, connected to a small raised stage, designed to host talk shows and public events, creating a dynamic meeting point.

On the opposite side, a space reserved for visitors’ view houses the rarest piece of the exhibition: Niki Lauda’s helmet from the Nürburgring accident, a symbol of history and innovation for the company. This discreet corner creates an intimate atmosphere, similar to that of an art gallery.

The entire installation is characterized by a single dark tone, which, together with well-studied lighting, enhances the Dainese products. These are presented in niches and glass cases, giving them a dimension that recalls the atmosphere of a museum.

Description by Studio di Architettura Batoni – www.studiobatoni.com